The Problem

Too many gear brands and small importers make great products but ship them with bad data. 

So Dealers pass, distributors hesitate, and customers never see them.

• SKU structures are inconsistent or non-functional

• Pricing tiers lack logic, consistency or margin alignment

• Asset folders are messy, incomplete, or nonexistent

• Product copy is missing, unclear, or unusable

• UPCs, variant logic, and dealer tools are overlooked

These aren’t product problems.

They’re data failures that become marketing and sales problems.

What We Do

ITEM_NO helps boutique manufacturers and independent importers and reps deliver clean, carryable product lines: retail-ready with structured SKUs, tiered pricing, organized digital asset distribution, and product descriptions that make sense to buyers and dealers. We handle the parts no one wants to think about, like UPC code registration and spec sheets that actually reflect how the product is used.

Every engagement includes:

• Brand-wide SKU and pricing architecture

• Simplified Dealer price list

• Master product data sheet with SKUs, dimensions, and variant logic

• Per-product folders with build sheet, images, titles and descriptions

Who Is This Guy?

I’m a performing musician, a trained product manager, and the operator of multiple music retailers. I’ve worked at startups, built a retail business from the ground up, and lived inside the operational mess that happens when product systems aren't built to scale.

I’ve also seen great products fail to make it into stores because the backend wasn’t handled. SKU formats that don’t group properly, pricing that can’t be rationalized, and folders full of random images and filenames like "finalFINAL(1).jpg.", if there are any images available at all.

I’ve passed on new brands not because of the gear, but because the onboarding was a time sink. If you’ve ever handed off your product line to a dealer and gotten silence, this is probably why.

ITEM_NO is product data infrastructure.

It’s what I wish every brand gave me as a dealer.

Why does product data matter? Because Data = Sales.